Communication Agency : Evolution – Tournai (Belgium)
Various projectswere lead to extend the premises of a growing graphic agency in Tournai (Belgium). Minimalist, black and white, uncluttered style are the key words to this project in order to stimulate the workers’creativity. Architecture like a white page, ready to receive employees’innovations. The project was born after meeting this young company manager. Building up a space for a double face character both creative and rigorous can be tricky. From that contrast, a shadow versus light, white versus black project was born enhanced by very simple materials. The working space is symbolized by a white box to increase dynamism and efficiency. The meeting area is a dark setting to favour communication and networking.